Article in Nayi Duniya about Booming Career Opportunities in Digital Marketing

05 Jan

digital marketing course in indore-IVDM

The Age is of the smart and the Digital Savvy. The world has gone digital, from your payment methods, to your shopping patterns, everything has been digitalised, ready to be accessed on your screens with a few taps of your fingers.

It’s the need of the hour to have a strong digital presence, whether it’s a person or business, if you want to be recognised and be found on the web, you need Digital Marketing strongly watching your back.

Businesses today succeed and thrive only if they have digital marketing support, gone are the days of conventional marketing and advertising. Digital marketing costs way lesser compared to the conventional methods and has way higher response rate.

From the year 2011, digital marketing needs have escalated to the skies, tearing through the roofs, and so has the need for digital marketing professionals. There are more jobs than there is the skilled force to fill-in these discrepancies.

A great career awaits for the digital savvy. The digital marketing dynamics is not just beneficial for the businesses who are opting for digital marketing strategies and services but for the workforce which is needed to deliver these services, below are 3 top reasons why this is the optimal career to choose:

  1. No Professional Degree Needed

Though there are a number of colleges now offering degrees and courses for digital marketing, but the truth of the day is, you only need the required skills and a digital skillset, which you can gain through experience, workshops and diplomas. If you’re a natural, you can even learn and perform through free tutorials available on the net.

  1. More Demand, Less Supply

2018 statistics show that there are more than 8 lac jobs in digital marketing and is expected to grow by 2020.

  1. Amazing Pay

According to a report by Kstart and YourStory, the digital marketing industry is growing by 40% year-on-year as compared to 5-6% growth in many other industries. The average starting salary for a digital marketing professional is 3.5-4 lacs per annum and can grow to 5-10 lacs per annum or even more in a matter of 2 to 3 years on the basis of your performance.

The top roles that you can play being in the digital marketing industry are:

  • Digital Marketing Manager
  • Social Media Marketing Manager
  • SEO Expert
  • CRO Expert
  • Content Marketer
  • Email Marketer
  • Copywriter
  • Paid Ads Expert (Facebook & Google Ads)
  • Analytics Expert


It’s clearly evident that Digital Marketing is the only industry which is flourishing by each day, has the maximum number of jobs and has higher paying capacity, which brings us to the conclusion that if you know how to switch on and shut down a computer, you can learn to become a digital marketing expert in no time with a willingness to learn and make money, of course.


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