Google’s Updated Search Snippets up to 230 Characters

18 Dec
2017
 

Have you seen there is a change occurs in Google search meta description snippets has been longer? Haven’t you? Recently, Google’s search result snippets are now longer than what once was the maximum length of 160 characters.

Google has recently confirmed that they have released another new update for the betterment of SERPs through an official change in their snippets. Now snippets appear longer in SERPs with the rollover of new changes. A snippet is made by the combination of a webpage’s Title, URL & Description which is visible in SERPs together when someone makes a search relevant to your webpage’s keywords.

This change has been officially confirmed by Google and is also supported by evidence from tracking tools like RankRanger. However, this all depends on the query.

 

Here is a screenshot highlighting the description snippet of a Google search result:

Going forward, search snippets will not necessarily be 230 characters across every search engine results page (SERP). A longer snippet may be displayed if the query calls for it.

In other words— a longer snippet will be dynamically generated if it’s the best way to satisfy a user’s query.

From the last week or so, search engine users are noticing that the search engine snippets looks longer than the actual.

According to some gaint search engine analyzing agency’s, such as Search Engine Land, Moz, and RankRanger etc. the size of the description has been increased to up to 230 characters from its older 165 character limits.

So many of SEO webmasters are recommending changing their Meta descriptions but I don’t think so that Google is recommending doing such thing. The snippets are being generated dynamically based on the user’s search query and the content available in both the Meta description and the content available on the webpage.

So, if you are seeing a longer snippet for your website in Google SERPs than it has pulled the content from the page to make your snippet more descriptive.

Since longer snippets will be dynamically generated when the situation calls for it, SEOs and site owners do not have to change anything when it comes to optimizing meta descriptions.

the official recommendation from Google’s Spokesperson, who says “don’t go expanding your meta description tags. It’s more a dynamic process.”

As you may know, Google doesn’t always display the meta description that has been manually assigned to a page. In some instances, Google may pull a piece of text from the body copy and use it as the meta description.

Going forward, Google will be able to pull longer pieces of text from the body copy and use them as meta descriptions when necessary.

Expanding all meta descriptions would be wasted effort, so continue to focus on more important tasks.

Priyanka
author

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