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    Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result-oriented and measurable, which make it very different from traditional marketing.

    The traditional way of marketing lets businesses market their products or administrations on print media, radio and TV commercials, bill boards, business cards, and in numerous other comparable ways where Internet or web-based social networking sites were not utilized for promoting.

    However, traditional promoting approaches had constrained client reach ability and extent of driving clients’ purchasing conduct. In addition, traditional marketing methods were not quantifiable too.

    Why Digital Marketing ?

    In Digital Marketing, a reporting and analytics engine can be layered within a campaign which allows the organization or brand to monitor in real-time how a campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made.

  • The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer sup port through 24x7 services to make the customer feel supported and valued.
  • The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.
  • Digital marketing provides increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand. Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.

    Components of Digital Marketing :

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. E-mail Marketing
  4. Social Media Marketing
  5. Mobile App Marketing
  6. E-commerce Marketing
  7. Affiliate Marketing

    SEO, Social Media, Search Engine Marketing, Email Marketing along with Mobile Marketing and Web Analytics are the pillars while making an introduction to digital marketing.

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