Online reputation management involves managing the search engine results and protecting your company’s brand reputation from negative exposure online. This is very crucial since buying decisions are influenced by what is found on the web. Simply, an ORM strategy combines traditional marketing and public relations with search engine marketing.
Visibility and high rankings for good publicity are the ultimate goals, which will in turn push bad publicity down the search engine listings and out of public view. Keep in mind that online searchers rarely view more than 2 pages of search engine results for any search. Online reputation management enables you to protect and manage your reputation and brand from becoming actively involved in the outcome of negative publicity online.
In this course module, you’ll learn Online Reputation Management which will help you in maintaining and improving your or your organization image on the Internet. Online reputation management through monitoring, analyzing and influencing online communications can help prevent the loss of business and ensure the ongoing success of yours & your organization.