Social Media Marketing incorporates marketing strategies that use social media channels as marketing tools for optimizing exposure of a brand, targeting audiences, conversions and returns. Social Media marketing can be done by adding social media links to the site content e.g. RSS feeds and sharing buttons. It can also be done by promoting sites through social media channels by updating tweets, statuses, blog posts, photos and so on.
Social Media Marketing aids an online business get direct feedback from their customer on different social websites like Twitter, Instagram, Facebook, LinkedIn, MySpace, Instagram, YouTube, etc. The success of social media marketing campaign is based on “Personal” interactions between the user and business.
In this course module, you’ll learn SMM, an internet marketing technique, helps you reach out to the audience at social networking sites such as Twitter, Facebook, LinkedIn and all the popular social media platforms, which will help you to gain traffic on your website through social media.