12 Digital Marketing Tactics for B2B and B2C E-Commerce

12 Feb

Digital marketing for e-commerce businesses is extremely effective to catch attention and convert prospects to customers. It is because an optimum digital marketing mix touches and leverages all the four stages of buyer’s Journey.

With a combination of various tools and strategies, you can attract prospective customers, educate them, convert them and even make them promote your e-commerce business in their respective social circles.

This post will talk about the effectiveness of various digital marketing tools and strategies with respect to B2B and B2C e-commerce businesses.

In the table given below, MQL refers to Marketing Qualified Leads while SQL refers to Sales Qualified leads.

Common Tactics of Digital Marketing for eCommerce Businesses-

Common tactics of digital marketing for eCommerce businesses

What do you think are the other major methods of digital marketing for e-commerce business? What has been your experience? Please share in the comment section below.


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