As a small business owner, it’s important to be accessible when your customers need your services. While your regular customers are familiar with your business and services, acquiring new customers can take some work. So, what approach is the best approach to gaining new clients through an online search? How will new customers be sure to find your business when searching for services similar to yours? This is where a Google My Business listing can be a valuable asset to your brand and marketing strategy.
What is Google My Business?
Google My Business is a free service that allows store owners to verify their company’s address online and manage the location information on Google Search and Maps. Incorporating a Google My Business listing online will provide your customers with information about your company and allow your business to take up the more real estate on Google Search result pages, drawing more attention to your business.
The Benefit of a Google My Business Account
With access to your google account, you can manage the information users see when your listing appears on Google Search or Google Maps. With information about store hours, location address and contact information, your customers can find and get in touch with you, exactly when they need you. Additionally, you can direct users to your website so they can find additional information about the products and services you provide.
If users are searching for products or services similar to what your company offers, having a verified listing will help users find your company in search and maps. Google reports that businesses with verified addresses are twice as likely to appear more reputable by users.
Google My Business makes it easy to read and respond to customer reviews. You can provide customer service by staying engaged and interacting with your customers through Google My Business answering questions, resolving issues and staying informed about customer experiences with your brand.
Additionally, Google My Business gives you insightful information on how your customers searched and found your business online. Furthermore, you can track how often your business was called directly from the displayed phone number on your search and map listing.
How to Setup A Google My Business Account
- Sign in to Google My Business with your Google account, email, and password. If you do not have a Google account, create an account for free there.
- Under locations, click the + and search your company address.
- Click the prompt to verify your address.
- Google will send you a postcard with a verification pin code through the mail.
- Once you receive the postcard, sign in to your Google My Business account, insert the pin and update your company information.
Incorporating and verifying your company location with Google My Business will help your business appear more reputable. You can easily update listing information and you can market to people on the go. When people are on their mobile phones and looking for a service nearby, having your listing as a result of Search and Google Maps can help bring in new leads and target people offline to your storefront. Google My Business is a great tool for building brand awareness, staying engaged with current customers and acquiring new leads to your business, get started today.