There is no debate on this topic that Search Engine Optimization is an absolute essential for an online business to amplify. Just having a good interface and an innovative design won’t cut it in today’s competitive market. Now, almost everyone is aware of the immense importance of SEO so you need to have some kind of advantage over the other in order to drive more traffic to your website. This can be achieved with the help of home SEO growth hacking techniques which are presented below.
CONDUCT COMPREHENSIVE KEYWORD RESEARCH
Keywords research should be your top most priority as these specific words or phrases are the ones which are being typed on the search engine. You need to form your posts or blogs on your website in such a way that these keywords are used in the most subtle way possible.
It is highly advised to use maximum in the first page of the website so that you can be among the top search results. The first step here would be finding the right keywords. All these functions can be done with the help of google keyword planner.
Don’t focus on the keywords which are very difficult to fit in the content as they might be having low traffic. Instead, focus on easy words having high or medium traffic. People tend to use very simple words when looking for a reference website.
COVER THE TECHNICAL ASPECTS OF SEO
Making your content SEO optimized doesn’t just end by adding the necessary keywords. You need to be very thorough and understand all the technical aspects of SEO to be successful in your business.
The first thing which you need to do is to check your robots.txt file and robots META tags. Both of these can restrict Google’s access and your content won’t be readable. Many a times webmasters add some extra pages which are not on that particular list and as a result, the content of these files are not indexed.
The next thing you need to focus on is your website’s architecture. The XML sitemap provided by you should be groomed thoroughly. The reason for this is that Google robots or crawlers check this from time to time for which they need to be able to access all your content. If the design of your website doesn’t support easy navigation then some of your content gets restricted.
It is imperative that your design should be extraordinary and also be customer friendly at the same time.
FOCUS ON YOUR DOMAIN NAME
First of all, you need to register the domain name of your website in your country. To get better results try using local domain names like .co, .in etc. This will attract the local people and help your business expand. If you have a multinational company and conduct your business in the online only then you can go for the common domains like .com