Content marketing is one of the oldest techniques in the field of Marketing, though the name “content marketing” has recently become popular along with digital marketing. If we think carefully, content is the marketing irrespective of the kind of marketing. The content is the only thing that compels or repels the readers to your story. Having said that, content marketing is equally vital to let you grow into this highly competitive world of digital marketing. However, it isn’t as easy as people think content marketing to be and that’s exactly when they get entangled into the trap.
Interested to know how some articles go viral?
Well, if you follow perfect strategies and your unique ideas, nobody can stop you from growing.
Here are some important strategies for content marketing
- Create Content that is Shareable and Readable
You must produce the content that includes appropriate information shared without including unnecessary words. No doubt you need to market your content but before that, you need to make I interesting, useful, and unique. Even when your audience is reading your content, most of them are not avid readers and prefer to read as little as possible. Make sure that you create the content that is easy to read, simple and provides you the useful information without letting the audience get bored.
- Develop targeted Landing Page(s)
Landing page is the first thing that anyone observes while visiting your website. Your landing page should be designed as you design your entire content based on the targeted audience. Use the primary keywords on landing page wherever possible and the images and visuals used on your landing page should somehow depict what your website is all about and your target audience. In addition to optimized content, have a sign-up form on your landing page with relevant fields and social media accounts should also be allowed for quick sign-up.
- Use Great Visuals
Yes, even great visuals are equally important along with quality content for progressive content marketing. Enhance the visuals on your blog or website to engage your audience more using various tools and techniques available in the digital market.
- Charts, Graphs, and Images
Relevant charts, graphs, and eye-catching images on your website bring the audience on your website and consequently, the target audience gets engaged into your content.
Infographics should be formed with right statistics and the right story you want to tell. Conduct surveys and research well to get appropriate numbers and statistics. Infographics surely help in website’s traffic using back links, social media shares. Don’t write a lot of content, just a few SEO friendly paragraphs and some content for Facebook, LinkedIn, Twitter, etc.
- Slide share Presentation
Present the SEO friendly content using slideshare. A presentation can make your site look more professional and enhance engagement. Both in .pdf and .doc, .docx file format are suitable for uploading.
Your ultimate goal is not to gain an audience but to keep them engaged. Observe niche your audience follows and organize events, form communities, and follow all the tactics that will keep them online for a long time on your website.
Now is the time to act and practice these content marketing strategies to make your website more engaging.