Which Are The Top Digital Marketing Tools For 2018?

22 Jun

In the marketing world, Digital Marketing plays a vital role. Those days are gone when a marketer can ignore including internet marketing in its marketing plan. To succeed with your business goals in a cost-efficient manner, you need to design an optimum digital marketing strategy for your business. To implement these digital marketing strategies, its tools are very important. To enhance the performance of your marketing activities there are ample tools available. For learning these marketing activities, you can join a Digital Marketing Institute in Indore. Their skilled trainers can help you to become an expert in this field.

Some free digital marketing tools which are quite popular are listed below:

1)  Slack

It is among best communication tool. It was launched in 2014 and is widely used by business organizations to connect with their entire team in an efficient manner. Along with team this tool also helps in connecting with clients as well and share required information and files with them. A suitable medium for effective communication this is as it helps in conveying the message in shortest possible time.  This tool is available in both free and paid version. To make use of its advanced features you need to switch from free to its paid version. It pricing plan for the standard version is $8 per month and for plus plan is $15 per month.


2) BuzzSumo

This tool is used for content marketing. It helps in finding out what type of content is mostly shared on different social media platforms related to a particular industry. You need to enter your domain to check for popular shared content. Based on the results it gives one can design suitable contain for carrying out marketing and promotion activities. It helps in identifying suitable influencer among all. Its paid version has different plans like pro, plus, large and enterprise. With every paid version you will get a free trial of 7 days. Its most basic pro plan is available for $79 monthly and $948 yearly.


3)  Hootsuite

A popular social media tool this is. It helps in managing your different social media accounts on different platforms using a single dashboard. It helps in identifying the trend and monitoring your returns on investment. By using this tool you will never miss a good opportunity using which you can engage your customers. HootSuite helps in monitoring the results which you are getting from your different marketing activities on social media. Based on the information provided by it you can see what can be done to get improvised results. It has designed its paid plan for the team, business, enterprise and professionals. With professional and team plan, a free trial of 30 days is available. For subscribing to its professional plan monthly charges of 1260 INR is applicable.


4)  FollowerWonk

It is a tool used for lead generation purpose. It explores bios on Twitter to identify potential leads.  Apart from LinkedIn, you can find your targeted audience on twitter as well. It helps in finding and connecting with new influencers who belongs to your niche. It not only helps in identifying who are your followers but provide further information related to them as well like whom they follow, what they tweet etc. Its free plan can be used for targeting only one profile. Its paid versions are available for targeting up-to 3 and up-to 20 profiles. For targeting up-to 3 profiles, charges applicable per month are $29.


5)  HotJar

It helps in learning about a user’s experience on your website. It tells about the behaviour of a user who visits your website, which webpage were visited and how much time a user has spent there. It is a convenient tool to understand the behaviour of your visitors. By analyzing your website it can provide with various useful information. It has several packages designed for personal, agency and business use. For its personal basic plan, monthly charges $29 are applicable.


So these are few useful tools, however, there are more than enough other tools available which can be used with different digital marketing activities. To learn and become proficient in digital marketing, IVDM can be the best choice. Tools like these can be availed for free of cost by joining us. IVDM is a leading institute for Digital Marketing Courses in Indore and have the best team of digital marketing experts. With us, you can get an opportunity to work on live projects and we offer 100% placements too. Join us to learn Digital Marketing in a smart and innovative way and become an expert in it.


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