According to the survey of the Associated Chambers of Commerce and Industry of India (Assocham) only 10 percent, MBAs Aspirants in India are actually employable despite the huge demand of MBAs.
The main reason behind the situation is the gap between industry-relevant skills and education. At most, these MBA students are good at theoretical knowledge but they don’t have practical knowledge and skills to utilize these theories.
The situation is only worsening by the day, as B-schools are establishing as like mushrooms across all cities in India teaches theoretical knowledge with no focus on learning practical skills development.
Much Comparable is going on with Administration and Showcasing understudies in India, simply go to any B-school in Delhi, Indore, Mumbai district or somewhere else. Anybody can undoubtedly find that their hypothetical learning is great or normal, and they know the logos of many organizations and their taglines, However, there are relatively immaterial abilities to create procedures, create leads and deals, and comprehend the most recent innovation to upgrade profitability and enhance advertising.
Nowadays, companies who are looking for marketing students are not interested in their summer internships, scores, and debates and painting competitions, they want industry-relevant skills. They want employees that can help them develop and expand their business, increase their leads, sales and profits.
In today’s increased virtualization of marketing, the landscape of marketing has changed for better with increasing Internet population in India, maturing of Internet marketplace, an increase of spending in Digital Marketing and more than double returns from it, an explosion in e-commerce growth in India.
The progress and scenario in the Indian economy, only makes Digital Marketing a lucrative career, especially for MBAs and Marketing students.
According to the Times of India, Digital Marketing profession is one the top 5 professions to look out for in 2018. This is because of the huge demand from the industry for digital marketers, but still, there is a dearth of talent and professionals.
Here are the following 7 different reasons for marketing students in India to learn digital marketing. Let’s check this out below:
1. DIGITAL MARKETING IS THE FUTURE OF THE ONLINE MARKETING
According to the Forrester, Digital Marketing is gaining so much ground that in the near future ‘Digital Marketing’ to become just ‘Marketing’. Before you doubt this statement, let me tell you, we are cornered by digital technologies such as smartphones, tablets, smart TVs, smart cars and now even smart homes. Moreover, recently our digital consumption has gone up radically, a study approves it that found US consumes more Digital Media than TV.
At this juncture, companies, governments, organizations, non-profit organizations, and communities are spending hugely to target, attract and engage their audience. Therefore, this can be the prime reason to learn Digital Marketing, as it is definitely ‘The Marketing’ of the future.
2. INDUSTRY DEMANDS DIGITAL MARKETING SKILLS
As mentioned earlier, Digital Marketing profession is listed in the top 5 professions to look out in 2017. That directly means that industry is increasingly realizing the importance of Digital Marketing in India, and therefore hiring marketers that have skills and knowledge in it.
In India, we have Real Estate, Hospitality and Travel industry, B2B businesses, B2C businesses, Retail, Consultancy, Manufacturing, Export-Import and many other industries, who are eagerly looking for professional Digital Marketers to hire.
However, the industry is facing talent crunch, as there is more demand than supply. Just go to any Job portals like Naukri.com, Monster.com, timesjob.com etc. and search for ‘Digital Marketing Job’, and you will be surprised by the demand.
3. DIGITAL MARKETING SHOWS SIGNS OF IMPROVEMENT PAY AND POSITION
Its broadly known, Digital Marketing encourages you specifically interface with client/customer, contact, convey and associate, and create leads and deals progressively. In this way, by learning Advanced Promoting you ipso facto find out about how to profit from the association/undertaking/organization.
Today, the organization just needs advertisers that can create leads and deals, so by getting significant abilities in Computerized Showcasing you are better put for higher bundles and position.
Even, if your core job is not Digital Marketing despite that company is willing to invest in people that have knowledge and skills in Digital Marketing tactics, techniques and technologies.
Digital Marketing is built on the core principles of traditional marketing. Therefore, your theoretical knowledge will work in tandem with Digital Marketing that eventually boosts your marketing efforts itself.
4. MARKETING STRATEGY INCOMPLETE WITHOUT DIGITAL STRATEGY
In your marketing strategy development assignments, during your MBA/Marketing course, you would not have missed to include the role of digital/internet/online marketing.
Moreover, just ask any marketer today, they will tell how important digital strategy is to their marketing strategy. This is why because no company/organization wants to miss another revenue generation medium or lag behind to their competitors.
That’s why the importance of Digital Marketing in your marketing career increases exponentially.
5. DIGITAL MARKETING OPENS UP WIDE VARIETY OF JOB PROSPECTS
If you think Digital Marketing is just Digital Marketing, let me tell you it is not, there is more to it. There are many areas in it such as Search Engine Optimization, Social Media Marketing, Content Writing, Copy Writing, Online Advertising, Conversion Rate Optimization, and Inbound Marketing, etc.
You can learn basics of all, and develop a specialization in one of them to help you get better prospects. While pursuing a Digital Marketing Course which you have many options to choose from that can get you variety of jobs.
6. LEARNING DIGITAL MARKETING IS AFFORDABLE AND HIGH RETURNING
Learning and pursuing a course in Digital Marketing is immensely affordable as compare to a regular two year MBA course. Moreover, returns to learning Digital Marketing are immensely high again as you have more job prospects and better pay packages. There are so many Digital Marketing Training Institutes has been established across in India where you can learn entire digital marketing under one roof.
7. YOU CAN START YOUR OWN BUSINESS OR EARN INDEPENDENTLY
One of the important benefits of the career in Digital Marketing is that you can start your own business or just work independently. By searching using keywords such as “hire a digital marketing professional” or “freelance digital marketer”, you will find n-number of people online providing services from small to large companies across the world. Also, there are so many online platforms available such as Upwork, Fiverr, Freelancer.com, Peopleperhour etc. where you can grab projects individually and earn money online.
So here are the above reasons, why should any marketing students who are looking for 2 years MBA programme have to go to learn digital marketing without wasting their time as per future aspect. You have understood why learning digital marketing is beneficial as compared to other programs.