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Case Studies

GST: How it will affect the Digital Marketing Landscape in India

The Goods and Services Tax (GST) is all set to take up the stage in a few weeks. While GST will affect all industries differently, there is a unanimous vote by all Indians that GST is better for India’s economy in the longer run. Let’s look at the digital marketing...

9 Lessons You Can Learn From Nike’s Instagram Strategy

There are 600 million monthly Instagram users and one billion Instagram posts liked every day. Instagram engagement levels are staggeringly high delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter....

Zomato Case Study

Zomato is a restaurant review and discovery service started in 2008. It is currently operating in 23 countries. It provides information about restaurants near you and their menu and public review of the restaurants. Zomato was founded by Deepinder Goyal and Pankaj Chaddah....

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