Digital marketing is the marketing process of reaching your target customers in a more effective and precise way through various digital channels like internet, mobile, etc. to attract, engage and convert them.
Be honest with your answer to this particular question. The interviewer is checking your commitment to the industry here. Answer this in commitment terms and with enthusiasm for digital marketing sector. Why you chose digital marketing field? Try to answer in favor of the industry.
Your answer can include, Your love for blogging and website attracted you to work as a digital marketing professional, the digital marketing industry has got a good reputation, and lots of opportunities are available to progress your career, skills and expand your knowledge. It’s showing how consistent you are to improve and enhance your skills and your long-term commitment to the sector.
Provide good user experience, build referral links, social media shares, customer engagement, building relationship within your niche.
PPC or cost per click is a technique to direct traffic to your website. You will only pay for your add if it’s get clicked.
Think about what have you done in the past? What are the points where you were praised for your works? Think about the skills that you picked up which might be helpful for the business overall. How your knowledge can help the current business and existing clients? In this question the interviewer wants you to give a unique answer that can differentiate you from other candidates. So think multiple times before answering this question. Think for an answer which should be unique and valuable and how it could have a positive impact on the business.
What is search engine optimization?” Is a common but very important question in a digital marketing interview. Search Engine Optimization (SEO) is the technique used to increase the number of users to your website by obtaining a high-page rank in the search results page such as Google, Bing, Yahoo and other search engines. Seo techniques improve your content, site’s structure, and organization so that your site can get its position on the search engine page results.
Google AdWords remarketing is a targeted marketing tactic which helps marketers to reach individuals who have visited their website earlier but didn’t make a purchase.
Web master tools.
Earlier Google use to provide pagerank (from 0 to 10) for pages but now they have stopped to updating the process. PageRank depends upon the quality of the web pages. Pages that are well structured, has relevant content receive a higher PageRank and are more likely to appear at the top of the search. There are many other factors that measure the quality of the web pages. These days instead of PageRank, the Domain Authority & Page Authority are used to major the page quality. These are quality factors scaled up to 100 points.
It’s a growing industry. And there are lots of opportunities in it also you get a chance to learn many different skills and to expand your knowledge.
Digital Marketing is mainly divided into two types: Inbound Marketing and Outbound Marketing. Inbound includes SMO, SMM, webinars and newsletters which are used to increase website clicks and traffic. Outbound marketing includes placing ads, cold-calls, and e-mails or reach out potential customers via online platforms..
Cloaking is a deceptive way of optimizing your website for search. In this method, a different content will be shown to the search engine crawler than what is presented to the end users.
Link building is the technique of acquiring hyperlinks from other websites to your own in order to increase traffic on your page. These linksare used by users to navigate between pages on the internet.