Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It can include sounds, animation or video to attract more attention, or with the help of some programming, can be highly interactive. Targeted online display ads can give you an affordable means of putting your message in front of the exact market segment you are trying to reach. It is an interesting mix of both precision in reaching an exact audience and scale in reaching a large target market.
In this course module, you’ll learn Online Display Advertisement which will help you to target traffic to the website that is publishing the Ads. Like all other forms of advertising, it also aims at sales of the advertised product or services and creating brand recognition and awareness.